We are delighted to announce our Ambassador Class of 2023!

Our Ambassadors play a critical role in spreading our philosophy of support and encouragement throughout the communities in which they live, work, train and race! Our Class of 2022 are doing an amazing job, and we can’t wait for our new Class to be out doing their thing in 2023.

A special shoutout to our original FOHETTES Chloe Kay, Kate Phillips, Megan Hendry and Amelia Davis who have been with us since we launched our Ambassador Program in 2016, the first of it’s kind in Australia! And of course our original FOBROS Shane Burke, Josh Alley, Brenton Holmes and James Costello who joined in 2019.

We’ve so many Ambassadors who have now been with us for five or more years, and we find this just incredible and we are so proud and humbled by such ongoing support for our little Aussie Business. 

We must also take this opportunity to give a special thankyou to Denise Hogan. FOHER Co would not exist without FOH-Mum’s tireless work behind the scenes. We all think you are just incredible!

We are excited to announce that our support for Professional Triathlete Penny Slater extends into 2023. We're absolutely pumped to see Pen shred up her first IRONMAN World Championships in Kona on the 6th October, give her a cheer over at @pen_slater !!

Without further ado, please join us in extending a very warm welcome to our new and returning Class of 2023! 

Applications to our Class of 2024 will open in September 2023. Feel free to subscribe to our newsletter and socials so you don't miss out on anything!

If you have any questions at all please email us.

Now in our eighth year, our Ambassador Program is the longest running in Australia! It's FREE to apply, and you'll make all sorts of new friends and have all sorts of fun as you rep our Brand Philosophy of encouragement and inclusivity! 

If you love supporting others while they achieve their goals in life, training and racing, and you love being the best version of yourself, meeting new people and having an awesome time while doing it, then you sound like a stand up FOBRO or FOHETTE and we'd love to have you rep our brand FOHER Co.

Our previous Ambassador Crews have told us that our FOHERFAM is second to none, and has helped them feel connected during some pretty tough recent times. Our Community is friendly, inclusive, encouraging, supportive and our Ambassadors feel involved and a valued and special part of FOHER Co. Plus, our Ambassadors love rocking their exclusive and uber sleek and comfy kit! Best dressed on course! An absolutely resounding YES! We are beyond stoked to have a crew who are proud to represent FOHER Co.

Think you're not good enough, or fast enough to apply? Think again... we always say the finish line is always our podium!

So if you love supporting others while they achieve their goals, training, racing, meeting new people and having an awesome time while doing it, then you sound like a stand up FOHER Co Ambassador and we'd love to have you rep us.

Frequently Asked Questions:

What does a FOHER Co Ambassadorship look like?

We offer you a unique opportunity to be a part of a group of super cool peeps that support, encourage and inspire, and in general are making positive contributions to our amazing sporting community!
* We expect you will race in FOHER Co kit. Thus, we offer heavily reduced Ambassador exclusive premium apparel via pre-order to rock out during your training and racing. If required, we will happily customise your FOHER Co kit with your Team and sponsor logos for a small art and design fee;
*Ambassador exclusive kits will be available via a pre-order Private Store that will open quarterly or on demand;
*Free Exclusive Ambassador trucker and free shipping on first kit order;
*Super value starter bundle packs for just $100;
*Opportunity to share any of your partner or non-apparel sponsor discount codes with your peers;
* Special pricing on your 'Dream' custom triathlon and cycling kit...ever wanted a one-off unique design to reflect YOU? Now you can ;-)
* Special pricing on any Team Custom Apparel referrals;
* Active promotion of your journey through the FOHER Co social media platforms;
* Opportunity to blog and be featured on our website and associated socials;
* Opportunity to race as part of the national FOHER Co Womens Cycle Racing Teams, conditions apply;
* If you qualify for the 2024 IRONMAN World Championships, we will gift you an exclusively designed KONA Qualifier triathlon kit for you to race in recognition of your outstanding achievement;
* Ambassador only discount of 15% across our entire range of products all year round;
* Exclusive further discounts and exclusive access to sales throughout the year;
* Opportunity to test new products and be involved in photo shoots and new kit releases;
* Free Team Entry into IRONMAN Cairns 70.3 for three lucky Ambassadors;
* Roll-outs at the Australian triathlon events at which we will be exhibiting, and other roll-outs and events organised locally;
* Private Facebook Group FOHER Co CLASS OF 2024. This is our Announcement Hub, where we do our FB Lives, its full of loads of fun discussions, memes and questions from our global Fam - make sure you are a member! 

When will you announce the successful ambassadors? We aim to announce our ambassadors within one-two weeks after applications close, then its all systems go to make preparations for the Class of 2024.

I missed out last year, what can I differently this time around? We carefully read every single application and hand select our ambassadors based on your written submission, and your social media presence. We often choose individuals who are already supporting FOHER Co by wearing and loving our apparel, and tagging us in social media posts. Generally spreading the good word about FOHER! Coming and saying hi at our expo booths are a sure fire way to let us know you want a ripper year with us!! We genuinely love seeing what our athletes are getting up to in their daily training and racing lives.

Do you sponsor professional athletes? We sure do! We encourage professional athletes to contact us about potential opportunities. Just email info@foher.co anytime!

Do I have to race? Simple answer is yes...and no. Winning races isn't everything, but seeing you on course cutting sick and smashing your personal goals means the world to us. We also understand that your racing journey can be derailed due to injury...and that sucks. So always contact us first if you are unsure. We are here to support you on your journey.

I am an International athlete, can I apply? Of course, we have many international ambassadors representing FOHER, we encourage you to apply.

I don't race, but I'm my Mum's/Dad/'s/Mates/Club's biggest supporter. Can I apply? Yes! We acknowledge that supporting and cheering is an exhausting but critically important fourth leg of triathlon. Yes, absolutely apply, we have lots of casual options!

How much does it cost to apply to the FOHER Co Ambassadorship? Um, Zilcho. We don't believe in charging an up front fee to be a part of our FO-tastic Community, however, we do encourage you to go nuts on the kit and make the most of the initial free shipping. In 2023 we'll be offering a banger starter pack full of exclusive goodies! It's such incredible value, you won't want to miss out!

Ok I want in, how does it all happen? Applications for our Class of 2024 will open in September 2023 September! We'll put a link to our application form HERE when it's live.

Our Class of 2022 have not stopped full sending it! So put your best you forward and we wish you the best of luck for your Application!

Follow our Ambassadors on socials #foherco #kitthatconnects

 Our Class of 2021 Ambassadors rocking Noosa Tri!

FOHER Co has evolved since our launch at the Noosa Triathlon and Multisport Festival in 2014. Fast forward to 2022, and FOHER Co is now proudly offering a broad range of premium triathlon, cycling and running apparel for men and women.

So why the Co? Well, to us the Co is everything. It represents our Company, our Community, the Companionship and erm Coffee! The Co represents the Core of who and what we are.

FOHER Co is truly an international force, continuing to grow every year thanks to the incredible community of athletes and supporters who share our fierce passion for our sport, and of course whom expect excellence and comfort in their performance apparel.

Each year, we place a call for FOHER Co Ambassadors. We hand select women and men that we believe personify the FOHER Co brand philosophy. That is, we are searching for athletes whose passion for the sport of triathlon and each of its disciplines, their commitment to excellence, and their dedication to the support of others is paramount and central to their daily routine. As a brand we love giving back when we can. Our Ambassadors are key to spreading the FOHER Co message far and wide, from grass roots to the elite.

We actively encourage a fun and larrikin spirit, an enjoyment of our sport, and expect no less than high fives and smiles all round. We plan to continue this tradition into 2023 and beyond. The finish line is your podium and we support and encourage everybody.