FOHER Co: Empowering Community Through Innovative, Sustainable Triathlon Apparel
Founded by Queensland sisters and triathletes Hannah and Kylie, FOHER Co began its journey at the Noosa Triathlon in 2014 with a single goal in mind: to create fun, vibrant, comfy, inclusive and performance-driven apparel that inspires and empowers women and men in triathlon. Today, FOHER Co stands as a recognisable name in the Australian multisport community, dedicated to designing kit that not only elevates athletic performance but also builds an inclusive and supportive community.
Our Story: From a Simple Idea to a Global Movement
Back in 2014, when there was a noticeable lack of comfortable, stylish and ethically made apparel for female triathletes, FOHER Co was born out of necessity and passion. Hannah and Kylie set out to fill this gap by designing garments that are as flattering as they are comfy and technically advanced. Ten years later, FOHER Co has evolved into a thriving community of athletes who wear their FOHER kit as a badge of belonging, pride and shared passion.
A testament to our success is the sense of connection our customers feel. As one FOHER Co Ambassador put it, spotting someone in FOHER gear instantly sparks a warm, welcoming and supportive encounter. This community-driven ethos is at the heart of everything we do.
Our Philosophy: Supporting One Another
At FOHER Co, our core belief is that every woman and girl in sport deserves to feel confident and supported. We have always been committed to building a platform that offers a safe space for women, whether they are just starting out or are seasoned professionals. Over the years, we have actively sponsored women-only learn-to-tri programs, hosted events, and provided full kit sponsorships to budding junior triathletes. Our unwavering commitment to supporting women—and now our extended community that includes our FOHER "brothers" or FOBROs since May 2019—is a cornerstone of our identity.
This commitment goes beyond apparel. It’s about creating an environment where athletes can overcome challenges, build self-esteem, and reach for their dreams with the support of a community that cares. We believe that when you’re surrounded by like-minded individuals, you find the strength to push through even the toughest days.
Innovation in Design: Apparel Crafted for Performance and Comfort
Historically, female multisport athletes were forced to wear modified male garments that led to discomfort, chafing and lack of confidence because the suits were lets just say, less than flattering. FOHER Co changed that narrative by launching the first 100% Australian owned, female-specific triathlon brand. Our garments are thoughtfully designed and constructed using premium Italian fabrics and the latest technological innovations, ensuring that every piece is not only performance-enhancing but also incredibly comfortable and stylish.
Our range takes the guesswork out of training and racing apparel. Whether you’re a seasoned competitor or just beginning your triathlon journey, our kit is engineered to support your performance while celebrating individuality and style.
Sustainability and Ethical Manufacturing: A Commitment to the Future
As proud Australians, we believe in supporting local industries and promoting sustainable practices. Many of our garments are 100% made in Australia, reflecting our commitment to ethical manufacturing and responsible fashion. Our chosen fabrics are produced using eco-compatible processes that meet international standards for environmental management. This means that every FOHER Co product minimizes its environmental impact, ensuring that future generations can enjoy the beautiful environments we train and race in.
Our ethical manufacturing practices extend to partnering with family-run businesses that adhere to strict guidelines. Even when production moves offshore, we maintain rigorous standards to ensure that every garment is produced under ethical conditions, with a focus on quality, sustainability, and social responsibility.
Building Community, One Connection at a Time
FOHER Co isn’t just about apparel—it’s about fostering a community where every member feels valued and connected. From our grassroots activations like the FOHER Roll-out (a pre-race social bike ride and coffee meet-up) to our Braid Station where ambassadors provide free hair braiding, we are constantly creating opportunities for connection and camaraderie.
Our community is our strength, and every piece of feedback we receive reinforces our belief that comfort, inclusivity, and support go hand in hand with performance. Whether you are wearing our gear at a local event or on an international stage, you’re joining a global network of passionate athletes who embody the FOHER spirit.
Join the Movement
FOHER Co is more than a brand—it’s a label-conscious movement in multisport apparel that champions ethical manufacturing, sustainability, and community support. We invite you to experience the difference that dedicated, innovative design and a supportive community can make in your athletic journey. Look good, feel better, and become a part of the FOHER Co family today.
Keywords: triathlon apparel, multisport community, performance kit, inclusive community, sustainable manufacturing, ethical fashion, Australian made, women in sport, FOHER Co, empowering athletes
By intertwining our rich heritage with a forward-thinking philosophy, FOHER Co continues to redefine what it means to be an athlete—empowered, connected, and unstoppable.
