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When Queensland sisters and triathletes Hannah and Kylie founded and launched FOHER Co at the Noosa Triathlon in 2014, it was to bring fun, vibrant, comfortable and stylish garments to market along with a passion to support, encourage and inspire women competing in triathlon. The girls had no real idea what FOHER might become, and instead just hoped that someone would buy something that day!
Five years later, FOHER has taken on a life of its own and is a recognisable name in triathlon in Australia. Under Hannah's and Kylie's watchful eyes, a growing base of incredibly loyal and passionate customers who believe in the original vision of the Company Founders have organically supported and grown FOHER into a self-sustaining business full of family, Community and inclusivity.
As one amazing FOHER Co Ambassador recently said, ‘No matter where you are, if you’ve got any bit of FOHER kit on, and you happen across someone else with FOHER kit on... you’ve instantly got a connection and you know it’s going to be warm, welcoming, and supportive beyond anything you’ve had before’. To know that is what FOHER brings to the table is pretty incredible.
Historically, the only female performance endurance apparel available in Australia were modified male garments, causing issues such as painful chafe and hotspots, as well as being incredibly unflattering and doing little to enhance confidence let alone performance. In one word, hideous. FOHER was one of the first Australian triathlon brands founded on the premise that female multisport athletes of all shapes, sizes, ages and abilities deserve ethically and sustainably manufactured garments designed for women, by women who themselves compete and understand the specific issues women in the sport faced. Using premium Italian fabrics and components, featuring the latest technological innovations, FOHER garments are designed and constructed with Community, performance, efficient comfort and style in mind. Ultimately, FOHER takes the guess work out of choosing what to wear for triathlon training and racing by being the go-to for comfortable, stylish and technical performance apparel for men and women.
FOHER Co was the first 100% Australian owned, female-specific triathlon brand to successfully launch in Australia and address a significant gap in the market for comfortable, stylish and flattering performance garments that were bright and fun, and designed by women for women. Also lacking was a strong Community and social platform that supported, inspired, encouraged and empowered women by providing them with a sense of identity and belonging. FOHER was also the first Australian triathlon brand to launch an Ambassador Program and provide opportunity for women in triathlon to truly connect. In 2020, FOHER has 232 male and female ‘Class of 2020’ Ambassadors globally.
Whilst customer loyalty is high and feedback suggests FOHER garments are number one for comfort, FOHER is regularly complimented for its inclusive Community. Such feedback provides evidence that the FOHER core business values to support, encourage and empower women and men into an active lifestyle are recognised. Paramount to the FOHER philosophy is to give back to the Community. FOHER was the first triathlon brand to initiate event activations such as the FOHER Roll-out (pre-race social bike ride and coffee) and Braid Station (where FOHER Ambassadors offer competitors free hair braiding or ‘battle-braids’). These ever popular activations are unique to FOHER, and represent fantastic inclusive meet and greet opportunities that enhance customer loyalty and connection.
Grab your tape measure, make sure it is held flat, not twisted and always make sure that it is held firmly, not cutting in or squashing the area you are measuring. Please take the measurements below and compare them to the size chart to find the size that is right for you.
Taking your measurements whilst naked will give you your exact measurements, but if you intend wearing a garment (like a sports bra under your trikit), then take your measurements with those garments on.
CHEST/BUST – Place tape measure around the fullest and widest part of your bust (usually the part with the nipples!) Be careful not to let the tape measure slip down at the back, or squash you.
WAIST – Place tape measure between the bottom of your ribs and the top of your hip bones (the easiest way to find your waist is to stand in front of front of a mirror and suck your tummy in hard - you should see it!). It's also usually the narrowest part of your natural waistline.
HIP – Place the measuring tape around the fullest, widest part, usually over your bottom or at the top of your thighs between your hips and thighs.
HEIGHT – In bare feet, stand against a wall and mark the point perpendicular to the top of your head. Measure up to this point from the floor.
These measurements do not include ease, which is the amount of extra space allowed in a garment for comfort and movement. The amount of ease added can greatly differ depending on the fit of the garment.
Still not sure about what size you could be? Our two product models are good examples.
Amanda is wearing the 2P trisuits and is a Small. Amanda is 177cm tall, Bust 85cm, Waist 70cm, Hips 89cm
Katie is wearing all of our other products in an XS. Katie is 156cm tall, Bust 80cm, Waist 68cm, Hips 91cm.
