Triathlon was still a relatively new thing in the country ten or so years ago, and there was a considerable lack of support for the small percentage of women in and considering entering the sport. We thought, wouldn't it be amazing if every woman and girl believed in themselves? That they had kit that made them feel amazing and proud to be repping. That's what we at FOHER Co want and we believed that we could help by creating a platform to give women in triathlon a safe and supportive community, and a voice. FOHER Co was the first female specific triathlon apparel brand to successfully launch in Australia. Guys wanted in to what we had created for our girls, so we became fully inclusive by launching a range for our brothers, or FOBRO's in May 2019.
We also want FOHER Co to contribute to a sustainable future through our manufacturing processes.
The FOHER Co philosophy is simple.
WE REMAIN COMMITTED TO SUPPORTING WOMEN AND GIRLS IN SPORT.
Since our launch in 2014, we have been active at grass roots level to encourage and support women and girls. For a number of years, we have sponsored women-only learn to tri programs and women-only events.
We have supported a number of junior female triathletes through full kit sponsorships as they navigate their high school year and risen through the junior triathlon ranks. We also support female professional triathlete Penny Slater, an uber talented grass-roots athlete who gives everything to her sport and Community.
So many women and girls struggle and we see it as our mission to do what we can to support and encourage. How do you learn to love and accept yourself, to overcome low self esteem, to empower and believe in yourself, to push through 'those' days where nothing good seems to be happening? We firmly believe that when surrounded by a supportive community you can overcome so many issues and find that positivity that helps you to reach for the stars...to finding your common ground and a holistic balance in life.
WE SUPPORT AUSTRALIAN OWNED AND MADE
Consumers today are more aware and are beginning to question where and how their clothing was made. As Australian born and bred gals, FOHER Co is a 100% Aussie operated and owned Company, located in sunny Queensland. We are proud to be Aussies and we are passionate about promoting our beautiful country. Despite many people telling us we were crazy, we made a conscious decision early on in our FOHER Co journey to manufacture where we can, in Australia. A number of our garments are 100% made in Australia so where we can, we support Australian made and by offering you the choice to shop locally, we hope you will too.
OUR GARMENTS ARE SUSTAINABLE, HEATLHY AND ECOFRIENDLY ALL THE WAY
We love our beautiful Australian and global environments and believe in the value of international conservation. We want future generations of multisport athletes to enjoy what we have, the stunning natural climes over which we traverse, and the open waters in which we train and race.
Our chosen fabrics are produced in a sustainable, eco-compatible way whereby the manufacturing processes meet international standards in environmental management and are designed to save natural resources and to minimise or prevent emissions into the environment. The key characteristics of our fabrics allow the environmental impact of the product to be reduced to a minimum for it's entire life. Additionally, our performance range fabrics do not contain or release substances that are harmful to human health and represents a consumer protection standard in the textile and apparel sector.
WE ENGAGE IN ETHICAL MANUFACTURING
We want our customers to value the true meaning of premium quality, limited edition, and environmentally aware products. By eschewing the generic, mass-produced merchandise, you are contributing to the rise of 'responsible fashion'. That is, the value of your clothing lies as much in its origin, it materials and the hands that made it as it does in its price tag. If you demand it, we will make it.
Just like FOHER, our Australian garment manufacturers are a family run, wholly Australian owned business. They are accredited with and therefore manufacture under strict Ethical Clothing Australian guidelines, so you can be sure that you are wearing clothing that is made under ethical working conditions and meets the highest manufacturing standards. Each FOHER garment is unique in its construction, and takes on it's own personality.
Due to the lack of satisfactory manufacturing opportunities in Australia for our premium performance garments, we make these offshore where we can access a fantastic variety of premium European textiles and components to make sure our apparel is on par with the best in the world. Our makers are also a small family run group, who cannot do enough to help us. FOHER will always place priority on the ethical manufacture of our garments so that you can be sure your multisport apparel is of the highest quality and standard, fully controlled by us personally.
LOOK GOOD, FEEL BETTER - JOIN FOHER CO IN PIONEERING A LABEL CONSCIOUS MOVEMENT IN MULTISPORT APPAREL.