The Zeitgeist

Introducing our new collection, The Zeitgeist! FOHER Co is defining the spirit of this interesting age we live in, with our bright and thoughtful new ‘Zeitgeist’ Collection kit drop.

FLASHBACK: Tie-dye hit the scenes back in the 60’s and became an important fashion symbol of women’s rights, free love and sexuality, challenging authority and changing interpretations of the great Aussie dream, amongst other things! And some of our fashionistas might have noticed that tie-dye is having a cultural renaissance right now, in an age that is not only defined by nationwide lockdowns and the new normal of staying at home, but also by embracing diversity and new expressions of individuality. And here we, no matter who you are or how you identify, we are as a Community banding together in unity to fight against an unseen coronavirus villain! KAPOW 💥!!

We called our IRONMAN Cairns colourway ‘X’ as we that recognise that most people inhabit multiple identities during their lives, such as daughter, son, student, mother, father, professional. We also acknowledge that even gender is just another type of identify and shouldn’t be restricted to just female or male, but rather we embrace the diversity of all the perfectly valid gender identities. 

Featuring all the FOHER extras you have come to know and trust so that you can swim, bike and run in style and comfort.